Instant Data Hub

Fjell & Co. · Apparel

SKU: FJ-1001
GTIN: 7090012345011
Handle: merino-base-layer-crew

PIM Instant attributes

100%

A 200gsm merino wool crew built for cold mornings and long days on the trail. Naturally odor resistant, temperature regulating and soft against the skin, with flatlock seams that disappear under a pack.

Color: Charcoal
Material: Merino wool
Images: 5
Price: €89

Passed: Title
Passed: Description
Passed: GTIN
Passed: Color
Passed: Material
Passed: Images (3+)
Passed: Handle

Domains

Domain	Market	Handle	Sessions	Impr.	Clicks
fjell.co	International	merino-base-layer-crew	3,200	30,421	1,090
fjell.no	Norway	merino-ullundertroye	1,010	10,710	354

SHOP Shopify

SKUexact

Status: active
Price: €89
Inventory: 214
Revenue 30d: €11,748
Handle: merino-base-layer-crew
Variant SKU: FJ-1001

SKUexact matchFJ-1001

GMC Merchant Center

approved

Clicks 28d: 888
Impressions 28d: 26,894

approvedEUfjell.co
shopify_EU_81001_8100101Price insight: €89 → €83 · 9% clicksBest-seller rank #30 (was #38) · very high demand
approvedNOfjell.no
shopify_NO_81001_8100101Price insight: NOK 1,032 → NOK 959 · 9% clicksBest-seller rank #30 (was #27) · very high demand

offer IDexact matchshopify_EU_81001_8100101

GA4 Google Analytics 4

Sessions: 4,210
Add-to-cart: 9.4%
Conversion: 3.1%
Bounce: 38%

domain + handleexact matchfjell.co/products/merino-base-layer-crew· Normalized from www.fjell.co/products/merino-base-layer-crew
domain + handleexact matchfjell.no/products/merino-ullundertroye· Normalized from www.fjell.no/products/merino-ullundertroye

GSC Search Console

Impressions: 41,131
Clicks: 1,444
CTR: 3.5%
Avg position: 6.6

Top queries, 28 days
Query	Impr.	Clicks	Pos.
merino base layer	16,168	556	6.2
merino base layer sale	7,508	147	8.6
fjell base layer	5,291	349	3.1
ullundertøy merino	4,964	170	6.9
ullundertøy merino salg	2,389	46	9.1

Submitted and indexedfjell.co/products/merino-base-layer-crew
Submitted and indexedfjell.no/products/merino-ullundertroye

domain + handleexact matchfjell.co/products/merino-base-layer-crew
domain + handleexact matchfjell.no/products/merino-ullundertroye

WEB Frontend / crawl

0 mismatches

200fjell.co/products/merino-base-layer-crew

Price: €89
Availability: in stock
Images: 5
JSON-LD GTIN: 7090012345011

200fjell.no/products/merino-ullundertroye

Price: €89
Availability: in stock
Images: 5
JSON-LD GTIN: 7090012345011

Recommendations (6)

lowFeed titleimpact 225

Use Merchant Center title suggestion

Merchant Center suggests adding attributes to the title. The feed title is synced from Instant, so the change is made there. Click potential is high.

Click potential: HIGH
Shopping clicks (28d): 888
Color: Charcoal

CurrentMerino Base Layer Crew

Suggested

PIM Writes product.nameInstant syncs to the storefront

lowPriceimpact 225

Lower price to the suggested price

Merchant Center price insights predict +9% clicks and +5% conversions at €83. Effectiveness is medium. This updates the EUR base price in Instant, and the NOK price follows its market rule.

Current: €89
Suggested: €83
Benchmark (DE): 85 EUR

Current89

Suggested

PIM Writes prices.EUR.amountInstant syncs to the storefront

mediumCollectionimpact 58

Create a "Merino Wool Clothing" collection on fjell.co

Merino Base Layer Crew, Thermal Leggings, Hiking Socks 3-Pack and Ribbed Wool Beanie all get traffic for "merino wool clothing", so Google is splitting the query between product pages. A /collections/merino-wool-clothing page that lists these products gives the query one page to rank, instead of products competing with each other.

Products sharing "merino wool clothing": 4
Impressions on fjell.co: 4,319
Avg. position: 9.6

highRedirectimpact 18

Redirect 404 URL in Instant

Google last crawled fjell.no/products/ullundertroye-merino on 4 Nov and got a 404, yet the URL still has 2,924 impressions. Handle resembles "merino-ullundertroye" (100% token overlap). Adding it to the product's redirects in Instant makes the sync create a 301, so visitors and link equity land on a live product page.

Index status: Not found (404) · 4 Nov
Orphan sessions: 0
Orphan impressions: 2,924
Handle on fjell.no: merino-ullundertroye

Current/products/ullundertroye-merino

Suggested

PIM Writes product.redirects[]Instant syncs to the storefront

mediumCollectionimpact 5

Create a "Ullklær Merino" collection on fjell.no

Merino Base Layer Crew and Hiking Socks 3-Pack all get traffic for "ullklær merino", so Google is splitting the query between product pages. A /collections/ullklaer-merino page that lists these products gives the query one page to rank, instead of products competing with each other.

Products sharing "ullklær merino": 2
Impressions on fjell.no: 750
Avg. position: 9.2

mediumLanguage gapimpact 5

Add "merino base layer women" to English copy in Instant

"ullundertøy dame" gets 1,264 impressions on fjell.no, but "merino base layer women" has none on fjell.co, even though the product is published there. Use the term in the English title or description in Instant.

fjell.no impressions: 1,264
fjell.co impressions: 0
fjell.co channel: Enabled