Instant Data Hub

Fjell & Co. · Outerwear

SKU: FJ-1002
GTIN: —
Handle: alpine-down-jacket

PIM Instant attributes

71%

Warm jacket.

Color: Glacier Blue
Material: 800-fill goose down
Images: 4
Price: €329

Passed: Title
Missing: Description
Missing: GTIN
Passed: Color
Passed: Material
Passed: Images (3+)
Passed: Handle

Domains

Domain	Market	Handle	Sessions	Impr.	Clicks
fjell.co	International	alpine-down-jacket	4,666	45,952	516
fjell.no	Norway	alpin-dunjakke	1,474	12,683	152

SHOP Shopify

SKUexact

Status: active
Price: €299
Inventory: 58
Revenue 30d: €14,651
Handle: alpine-down-jacket
Variant SKU: FJ-1002

SKUexact matchFJ-1002

GMC Merchant Center

approved

Clicks 28d: 417
Impressions 28d: 36,826

approvedEUfjell.co
shopify_EU_81002_8100201Not impactedDescription too short · Free listingsBest-seller rank #12 (was #24) · very high demand
approvedNOfjell.no
shopify_NO_81002_8100201Not impactedDescription too short · Free listingsBest-seller rank #12 (was #7) · very high demand

offer IDexact matchshopify_EU_81002_8100201

GA4 Google Analytics 4

Sessions: 6,140
Add-to-cart: 4.1%
Conversion: 0.8%
Bounce: 61%

domain + handleexact matchfjell.co/products/alpine-down-jacket· Normalized from fjell.co/products/alpine-down-jacket?variant=8100201
domain + handleexact matchfjell.no/products/alpin-dunjakke· Normalized from fjell.no/products/alpin-dunjakke?variant=8100201

GSC Search Console

Impressions: 58,635
Clicks: 668
CTR: 1.1%
Avg position: 8.9

Top queries, 28 days
Query	Impr.	Clicks	Pos.
lightweight down jacket women	22,125	255	8.4
lightweight down jacket women sale	10,372	66	10.8
lett dunjakke dame	7,213	86	9.0
fjell jacket women	7,111	156	5.3
packable down jacket	4,373	28	10.2

Submitted and indexedfjell.co/products/alpine-down-jacketProduct snippets: Missing field 'description'Merchant listings: Missing field 'description'
Submitted and indexedfjell.no/products/alpin-dunjakkeProduct snippets: Missing field 'description'Merchant listings: Missing field 'description'

domain + handleexact matchfjell.co/products/alpine-down-jacket
domain + handleexact matchfjell.no/products/alpin-dunjakke

WEB Frontend / crawl

2 mismatches

200fjell.co/products/alpine-down-jacket

Price: €299
Availability: in stock
Images: 4
JSON-LD GTIN: 7090012345028

Pricelive “€299” · Instant “€329”The live page shows a different value than Instant. Check the Instant sync log for this product; if the sync succeeded, look at the theme or caching.

200fjell.no/products/alpin-dunjakke

Price: €299
Availability: in stock
Images: 4
JSON-LD GTIN: 7090012345028

Pricelive “€299” · Instant “€329”The live page shows a different value than Instant. Check the Instant sync log for this product; if the sync succeeded, look at the theme or caching.

Recommendations (8)

highGTINimpact 940

Backfill GTIN from Shopify barcode

Shopify already carries a barcode for this product. Storing it in Instant makes GTIN the primary join key for Merchant Center instead of the offer ID fallback.

GTIN: —
Barcode: 7090012345028
Matched on: offer id
Status: approved

Currentempty

Suggested

PIM Writes product.gtinInstant syncs to the storefront

highDescriptionimpact 940

Expand thin description

Description is 12 characters (minimum 80). Bounce rate is 61%. Drafted from Instant attributes and the top Search Console query.

Length: 12 chars
Bounce rate: 61%
Top query: lightweight down jacket women

CurrentWarm jacket.

Suggested

PIM Writes product.descriptionInstant syncs to the storefront

mediumSEO titleimpact 627

Align title with search demand

58,635 impressions but only 1.1% CTR. The title is missing terms from the top query "lightweight down jacket women".

CTR: 1.1%
Avg position: 8.9
Top query: lightweight down jacket women

CurrentAlpine Down Jacket

Suggested

PIM Writes product.nameInstant syncs to the storefront

mediumConversionimpact 627

High traffic, low conversion

6,140 sessions convert at 0.8%. Check content completeness (71%) and whether the live page matches Instant (2 storefront mismatches).

Sessions (30d): 6,140
Conversion: 0.8%
Completeness: 71%

highRedirectimpact 87

Redirect 404 URL in Instant

Google last crawled fjell.co/products/summit-down-parka on 2 Nov and got a 404, yet the URL still has 5,152 impressions and 940 sessions. Top query "down parka" matches "Alpine Down Jacket". Adding it to the product's redirects in Instant makes the sync create a 301, so visitors and link equity land on a live product page.

Index status: Not found (404) · 2 Nov
Orphan sessions: 940
Orphan impressions: 5,152
Handle on fjell.co: alpine-down-jacket

Current/products/summit-down-parka

Suggested

PIM Writes product.redirects[]Instant syncs to the storefront

highLanguage gapimpact 26

Add "pakkbar dunjakke" to Norwegian copy in Instant

"packable down jacket" gets 4,373 impressions on fjell.co, but "pakkbar dunjakke" has none on fjell.no, even though the product is published there. Use the term in the Norwegian title or description in Instant.

fjell.co impressions: 4,373
fjell.no impressions: 0
fjell.no channel: Enabled

mediumCollectionimpact 19

Create a "Insulated Jackets Women" collection on fjell.co

Alpine Down Jacket and Packable Puffer Vest all get traffic for "insulated jackets women", so Google is splitting the query between product pages. A /collections/insulated-jackets-women page that lists these products gives the query one page to rank, instead of products competing with each other.

Products sharing "insulated jackets women": 2
Impressions on fjell.co: 2,901
Avg. position: 12.0

mediumRedirectimpact 13

Add legacy URL as a redirect in Instant

fjell.no/products/alpin-dunjakke-dame still gets traffic but does not resolve to any product in Instant. Handle resembles "alpin-dunjakke" (67% token overlap). Adding it to the product's redirects in Instant lets the sync create the redirect, which recovers the traffic and re-joins the analytics.

Orphan sessions: 0
Orphan impressions: 3,146
Handle on fjell.no: alpin-dunjakke

Current/products/alpin-dunjakke-dame

Suggested

PIM Writes product.redirects[]Instant syncs to the storefront