Search Console performance grouped by Shopify URL structure. Product URLs appear here only as one total; per-product search data stays under Products.

Performance by content type

Daily, stacked. Non-product pages drove 30% of clicks in the last 14 days.

Content types

Last 14 days vs the 14 days before.

TypeURLsClicksImpressionsCTRPosition
Products/products/*315,4100%211,6880%2.6%0%7.91.3%up vs previous 14 days
Collections/collections/*66254.9%down vs previous 14 days17,0500.8%down vs previous 14 days3.7%4.1%down vs previous 14 days7.60%
Home/21,3051.8%down vs previous 14 days10,2591.1%down vs previous 14 days12.7%0.7%down vs previous 14 days1.90%
Blog/blogs/*315016%down vs previous 14 days5,7361.2%down vs previous 14 days2.6%15%down vs previous 14 days6.90%
Pages/pages/*32306.0%up vs previous 14 days2,0972.2%up vs previous 14 days11.0%3.7%up vs previous 14 days2.80%

Top pages

Collections by clicks, 28 days. For product pages, open a product to see its queries and URLs.

PageTop queryClicksImpressionsCTRPosition
/collections/jacketsfjell.cowaterproof jackets43611,1963.9%7.4
/collections/salefjell.cooutdoor clothing sale3364,1128.2%4.3
/collections/base-layersfjell.comerino base layer1887,0202.7%8.2
/collections/footwearfjell.cotrail shoes waterproof1515,4402.8%9.6
/collections/jakkerfjell.novanntett jakke883,6482.4%8.3
/collections/ullundertoyfjell.noullundertøy832,8252.9%7.1