Each source exposes different identifiers. Instant holds all of them — SKU, GTIN/EAN, handle and the handle used on each domain — so every record can be traced back to one product.

Join strategy

  1. PIMInstant
    HoldsSKU, GTIN/EAN, handle, domain channels
  2. SHOPShopify
    Exposesvariant SKU, barcode, handle
    Resolves on
    1. 1. SKU
    2. 2. GTIN
    3. 3. handle
  3. GA4GA4
    Exposeshostname, page path
    Resolves on
    1. 1. domain + handle
    2. 2. Shopify alias
    3. 3. redirect
  4. GSCSearch Console
    Exposespage URL
    Resolves on
    1. 1. domain + handle
    2. 2. Shopify alias
    3. 3. redirect
  5. GMCMerchant Center
    Exposesoffer ID, GTIN
    Resolves on
    1. 1. GTIN
    2. 2. offer ID → Shopify

Identity matrix

Instant SKUGTIN / EANDomains · handleShopifyGA4Search ConsoleMerchant Center
FJ-1001
Merino Base Layer Crew
7090012345011
  • fjell.co/merino-base-layer-crew
  • fjell.no/merino-ullundertroye
SKUexactexact matchdomain + handleexact match2 URLsdomain + handleexact match2 URLsoffer IDexactexact match
FJ-1002
Alpine Down Jacket
missing
  • fjell.co/alpine-down-jacket
  • fjell.no/alpin-dunjakke
SKUexactexact matchdomain + handleexact match2 URLsdomain + handleexact match2 URLsoffer IDexactexact match
FJ-1003
Trail Runner 2 Shoe
7090012345035
  • fjell.co/trail-runner-2-shoe
  • fjell.no/trail-runner-2-lopesko
SKUexactexact matchdomain + handleexact match2 URLsdomain + handleexact match2 URLsoffer IDexactexact match
FJ-1004
Hardshell Rain Pants
7090012345042
  • fjell.co/hardshell-rain-pants
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1005
Insulated Water Bottle 750ml
7090012345059
  • fjell.co/insulated-water-bottle-750ml
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1006
Ultralight 2P Tent
7090012345066
  • fjell.co/ultralight-2p-tent
  • fjell.no/ultralett-telt-2p
GTINfallbackfallback match
Variant SKU "FJ1006" not found in Instant
domain + handleexact match2 URLsdomain + handleexact match2 URLsoffer IDexactexact match
FJ-1007
Ribbed Wool Beanie
7090012345073
  • fjell.co/ribbed-wool-beanie
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1008
Fleece Midlayer Hoodie
7090012345080
  • fjell.co/fleece-midlayer-hoodie
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1009
Carbon Trekking Poles
missing
  • fjell.co/carbon-trekking-poles
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1010
Hiking Socks 3-Pack
7090012345103
  • fjell.co/hiking-socks-3-pack
  • fjell.no/turstromper-3-pakk
SKUexactexact matchdomain + handleexact match2 URLsdomain + handleexact match2 URLsoffer IDexactexact match
FJ-1011
Softshell Jacket
7090012345110
  • fjell.co/softshell-jacket
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1012
Three-Season Sleeping Bag -5°C
7090012345127
  • fjell.co/three-season-sleeping-bag-5-c
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1013
Leather Approach Shoe
7090012345134
  • fjell.co/leather-approach-shoe
SKUexactexact matchunmatcheddomain + handleexact match1 URLunmatched
Draft in Shopify — not in feed
FJ-1014
Daypack 22L
7090012345141
  • fjell.co/daypack-22l
  • fjell.no/dagstursekk-22l
SKUexactexact matchdomain + handleexact match2 URLsdomain + handleexact match2 URLsoffer IDexactexact match
FJ-1015
Women’s Rain Shell
7090012345158
  • fjell.co/womens-rain-shell
  • fjell.no/regnjakke-dame
SKUexactexact matchdomain + handleexact match2 URLsdomain + handleexact match2 URLsoffer IDexactexact match
FJ-1016
Titanium Camp Stove
7090012345165
  • fjell.co/titanium-camp-stove
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1017
Thermal Leggings
7090012345172
  • fjell.co/thermal-leggings
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1018
Waterproof Gaiters
7090012345189
  • fjell.co/waterproof-gaiters
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1019
Headlamp 400
7090012345196
  • fjell.co/headlamp-400
SKUexactexact matchdomain + handleexact match1 URLdomain + handleexact match1 URLoffer IDexactexact match
FJ-1020
Packable Puffer Vest
7090012345202
  • fjell.co/packable-puffer-vest
SKUexactexact matchdomain + handlefallback match1 URLdomain + handlefallback match1 URLoffer IDexactexact match

Unmatched source records (8)

Records whose identifiers resolve to no Instant product. Similar handles are suggested as candidates.

  • SHOP
    Handle
    gift-card
    SKU
    —
    Barcode
    —
    No SKU, GTIN or handle in Instant
    41 units 30d
    Not managed in Instant
  • GA4
    Domain
    fjell.co
    Handle
    trail-runner-shoe
    Handle not in Instant — likely a renamed product URLCandidate FJ-1003 · Handle resembles "trail-runner-2-shoe" (75% token overlap)
    1,240 sessions
    Fix with redirect
  • GA4
    Domain
    fjell.co
    Handle
    summit-down-parka
    Handle not in Instant on this domain
    940 sessions
    No candidate
  • GSC
    Domain
    fjell.co
    Handle
    trail-runner-shoe
    Handle not in Instant — likely a renamed product URLCandidate FJ-1003 · Handle resembles "trail-runner-2-shoe" (75% token overlap)
    8,427 impressions
    Fix with redirect
  • GSC
    Domain
    fjell.co
    Handle
    summit-down-parka
    Handle not in Instant on this domain
    5,152 impressions
    No candidate
  • GSC
    Domain
    fjell.no
    Handle
    alpin-dunjakke-dame
    Handle not in Instant — likely a renamed product URLCandidate FJ-1002 · Handle resembles "alpin-dunjakke" (67% token overlap)
    3,146 impressions
    Fix with redirect
  • GSC
    Domain
    fjell.no
    Handle
    ullundertroye-merino
    Handle not in Instant — likely a renamed product URLCandidate FJ-1001 · Handle resembles "merino-ullundertroye" (100% token overlap)
    2,924 impressions
    Fix with redirect
  • GMC
    Product ID
    no~NO~shopify_NO_80777_8077701
    Shopify product
    80777
    Offer ID points to a Shopify product that is not in Instant
    No candidate